Best Semrush Alternatives for 2025

Semrush is one of the top tools for SEO professionals, digital marketers, and content creators. It’s packed with features like keyword research, competitor analysis, SEO audits, and content tools. It’s easy to use and even offers a free version to try out.

But if Semrush isn’t the right fit for you – maybe because of budget, experience, or specific needs – there are other options. In this guide, we’ll explore the best Semrush alternatives, comparing their prices, features, and ease of use.

We’ll break down the pros and cons and explain what to expect. Whether you’re new to SEO or have some experience, it’s always good to have choices.

1. Ahrefs

Ahrefs takes the top spot as a Semrush alternative, offering a comprehensive suite of features designed to improve website search engine rankings. With Ahrefs, marketers can conduct in-depth keyword research, analyze backlinks, track competitors’ strategies, and much more. Likewise, its extensive database provides valuable insights that can drive actionable decisions, making it a powerhouse in SEO tools.

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With plans starting at only $99 a month, Ahrefs is an excellent alternative to Semrush for businesses of all sizes.

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2. Similarweb Platform

Similarweb Platform is an excellent Semrush alternative for businesses seeking a holistic view of their website’s performance and competitive landscape. The platform provides a complete picture of website performance with comprehensive analytics and insights, audience demographics, and traffic sources. Its deep insights and competitive analysis tools make it an invaluable asset for digital marketers.

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Similarweb Platform offers custom pricing tailored to specific needs and requirements, providing flexibility for businesses seeking a Semrush alternative.

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3. MOZ

MOZ is a great alternative to Semrush for beginners who want to learn SEO and boost their website rankings. It offers easy-to-use tools for keyword research, on-page optimization, and link building.

MOZ also provides helpful learning resources, making it a solid choice for anyone new to SEO and looking to get started.

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MOZ offers plans starting from $99 per month, catering to businesses of all sizes looking for a Semrush alternative.

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4. BrightEdge

BrightEdge is an all-in-one solution for managing SEO efforts, making it a top Semrush alternative for marketers. With its extensive reporting capabilities and advanced features, BrightEdge offers keyword reporting, page reporting, data cubes, and competitive analysis tools. Consequently, its comprehensive suite of features makes it a valuable asset for digital marketers.

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BrightEdge offers custom pricing based on specific needs and requirements, providing flexibility for businesses seeking a Semrush alternative.

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5. Raven Tools

Raven Tools is another excellent Semrush alternative for benchmarking and monitoring SEO performance. Raven Tools provides real-time data and insights into website performance through its integration with various platforms, including search console, analytics, and ads. Furthermore, its customizable reports and real-time data make it a valuable asset for marketers seeking to optimize their SEO efforts.

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Raven Tools offers plans starting from $39 per month, catering to businesses of all sizes seeking a Semrush alternative.

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6. Surfer

Surfer emerges as a powerful Semrush alternative for optimizing content for search engines. With its AI-driven SEO optimization recommendations, creating content that ranks higher in search engine results becomes effortless. Moreover, its seamless connection with content development procedures simplifies content optimization, enabling marketers to enhance organic ranking effectively.

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Surfer plans start at $29 per month, which is a cheaper option than Semrush.

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7. SE Ranking

SE Ranking offers businesses a complete set of tools to boost search engine rankings and organic traffic. Thanks to its extensive database and competitive pricing, SE Ranking delivers outstanding value with its comprehensive suite of tools. Furthermore, its site audits, keyword research, and rank-tracking features position it as a valuable asset for marketers exploring Semrush alternatives.

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SE Ranking is affordable for organizations of all sizes looking for a Semrush alternative, starting at $31 per month.

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8. Agency Analytics

Agency Analytics is a powerful Semrush alternative offering marketing agencies a no-code reporting platform—a marketing agency reporting and monitoring solution provider. It tracks and reports marketing operations across channels by integrating data from over 70 sources. The software handles SEO, PPC, call tracking, social media, and email marketing. Agency Analytics also helps marketing companies save time by tracking rankings, backlinks, technical SEO, and competition.

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Agency Analytics offers three pricing editions tailored to different business needs. The Freelancer Plan ($12 per month per client campaign) is good for freelancers or small agencies with at least five client campaigns.

The Agency Plan ($18 per month per client campaign) is ideal for larger agencies with at least ten client campaigns. Lastly, the Enterprise Plan (Custom Pricing) is tailored for larger enterprises with specific requirements. It offers custom pricing based on individual needs.

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9. SEO Clarity Platform

To succeed with SEO, you need the right tools to analyze and improve your content. Instead of Semrush, you can get natural search insights and improve your content from the SEOClarity Platform. The tool gives you daily updates on search engine activity, on-page optimization, phrase ranks, click-through rates, and conversion rates for different SEO techniques. SEOClarity’s focus on what customers want results in SEO knowledge and easy-to-use solutions.

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SeoClarity Platform offers flexible pricing options tailored to different business needs and requirements.

The Essentials Plan costs $700 per month, provides companies with SEO data with daily ranking updates, helps set up the system, and provides ongoing support.

The Core Plan ($3,000 a month) includes ranking weekly or daily updates, specialized client success managers, and professional SEO services for small to medium-sized teams.

With the Professional Plan ($4,500 per month), global SEO teams can get advanced technical SEO, historical integrations, and additions to the product roadmap that are given top priority.

Lastly, the Agency Plan (Custom Pricing) gives SEO companies access to the whole platform, allows them to have as many users as they want, and automatically reports on their clients.

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10. ContentKing Platform

Finding the best Semrush replacement is essential for getting the most out of your SEO efforts in the ever-changing world of digital marketing. ContentKing Platform is a cloud-based service that analyzes SEO and manages real-time changes.

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ContentKing Platform offers flexible pricing options tailored to your specific needs and requirements:

The Basic Plan ($39 per month) is essential for beginners who need website monitoring and real-time auditing tools.

Extended data retention, configurable element extraction, and core web vitals monitoring are available in the Standard Plan ($149 monthly).

For complete SEO optimization, use real-time IndexNow, log file analysis, and lightspeed monitoring in the Pro Plan ($279 per month).

Enterprise Plan: Larger firms can choose customized enterprise pricing with increased features, access control, consultation, and training.

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11. Silk Tide

If you’re looking for the best option to Semrush, the Silk Tide Platform stands out. Silk Tide Platform is cutting-edge software made by Silktide, a well-known software business that specializes in creating tools to test and improve how well websites work. Focusing on SEO, UX, accessibility, and data privacy, the Silk Tide Platform gives companies the tools to enhance their online visibility and get the most out of their digital marketing.

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The Silk Tide Platform offers custom pricing tailored to your needs and requirements, ensuring you only pay for the needed features and functionalities. With pricing plans suitable for businesses of all sizes, it provides cost-effective solutions for maximizing website performance and driving digital marketing success.

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12. Seobility

Seobility is a solid option for Semrush that provides a complete set of SEO tools to improve website visibility and increase natural traffic. It makes SEO optimization easy for marketers of all skill levels by giving them powerful features and an easy-to-use layout. Businesses can use it to do everything from full website audits to tracking term rankings and looking at backlink profiles. This gives them the tools they need to succeed in the challenging world of digital marketing.

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The Basic Plan is perfect for beginners because it includes all the features needed for basic SEO research and website audits.

With the $50-a-month Premium Plan, you can access more advanced tools, such as backlink analysis, rank tracking, and keyword research, which are all important for complete SEO optimization.

Now, the $200-a-month Agency Plan is best for businesses and agencies that manage multiple websites. It offers more tools and better customer service.

Certainly, discounts are available, and with annual plans, you can save up to 20%, making them a good choice for long-term SEO tactics.

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In Conclusion…

In conclusion, there are so many powerful Semrush alternatives out there with unique perks and capabilities. There’s a Semrush replacement for the beginner or seasoned digital marketer who wants to improve.

Therefore, consider your goals, budget, and experience while deciding between Surfer, Serpstat, Ahrefs, and BrightEdge. We find that this will help you choose the best Semrush alternative to boost your digital marketing and company results.

So what do you guys think? Did we miss something? We’d love to hear your thoughts in the comment section below.

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