Every now and then, I find blogs on the internet that just do it right. From the niche to the purpose and ultimately, its results, the blog is in perfect harmony. While researching and writing an article on the best female travel blogs this year, I stumbled on an absurdly great small family travel camper blog—The Wanderpreneurs.
The Wanderpreneurs have mastered the art of longevity in a saturated travel blogging market, doing what few family travel bloggers manage to do: creating a sustainable, engaging brand that has lasted for over five years.
Their blog, focused on full-time RV living, highlights a deep sense of authenticity, a passion for adventure, and an enviable knack for blending family life with work. But why has their blog worked so well, and what lessons can other bloggers take from their journey?
The Power of Starting With a Dream
Aaron and Lauren, the faces behind The Wanderpreneurs, began their RV adventure in 2018 with a simple idea: spend a year on the road with their kids. Yet, like many successful travel bloggers, they didn’t stop when the initial plan ended. They fell in love with the lifestyle, realized the freedom it offered, and decided to keep going.
Fast forward five years and their blog is not just a personal journey but a full-fledged business featured in USA Today and The New York Times.
Their decision to pivot from a time-limited adventure to a long-term lifestyle has been key to their blog’s success. Like other great RV bloggers, including Pure Living for Life and Two Happy Campers, they tapped into a growing community of full-time RVers—families who wanted more time together and the freedom to explore.
Monetization Strategies That Work
The Wanderpreneurs didn’t just stumble into monetization. They understood early on that for the blog to support their lifestyle, they needed to diversify their income streams. Aaron, who builds websites and runs a digital marketing business, brought a savvy entrepreneurial mindset to the project.
Lauren’s approach—using the blog as a platform for affiliate marketing, sponsored content, and partnerships with brands like Starlink and Beddy’s—has paid off.
Their blog is filled with personal anecdotes that hook readers, but it’s also peppered with affiliate links to useful products like RV accessories, homeschooling tools, and travel gear. For example, their guide to internet solutions for RVers, comparing Starlink and TravlFi, is not only informative but also monetized through affiliate links.
This combination of value and monetization is what keeps readers coming back while also generating income—a critical lesson for any aspiring travel blogger.
The Balancing Act: Authenticity and Business
One of the reasons The Wanderpreneurs blog continues to thrive is that it maintains a delicate balance between personal storytelling and business. Readers are not just there for the links; they are there for the relatable family stories, the lessons on homeschooling, and the personal struggles and triumphs of full-time travel.
The blog’s transparency—sharing both the beauty of family time on the road and the challenges of maintaining work-life balance—creates a compelling connection with readers.
Their ability to bring their audience along for the ride is reminiscent of what other successful travel bloggers, such as Tiny Towable, have done. By sharing not just the polished moments but also the behind-the-scenes details, like adjusting to RV life and homeschooling their kids, The Wanderpreneurs have fostered a sense of community.
What Other Travel Blogs Can Teach Us
For those inspired by The Wanderpreneurs, there are plenty of other travel blogs to explore that offer fresh perspectives on the RV lifestyle. Much like The Wanderpreneurs, these travel blogs live on authenticity, a passion for travel, and a great balance between personal stories and monetization.
1. Pure Living for Life
Pure Living for Life is an interesting blog that goes deep into the off-grid lifestyle, focusing on sustainable living while traveling in a travel trailer.
2. Two Happy Campers
Two Happy Campers is a blog about a couple’s journey through RV life, offering both adventure stories and practical tips for full-time RVers.
3. Tiny Towable
Focused on RV gear and travel tips, Tiny Towable offers detailed advice for new RVers looking to get started.
Conclusion: A Model for Longevity
The Wanderpreneurs have built a blog that not only celebrates family and freedom but also serves as a model for how to monetize a passion project without losing the personal touch. Their approach to affiliate marketing, sponsored content, and transparency is a roadmap for bloggers who want to make their mark in the travel industry.
The lesson? Start with a dream, build a community, and never be afraid to turn a passion into a long-term business.
If you enjoyed this post, share it with others! For more tips on blogging and making money online, subscribe to our newsletter and never miss an update.
Discover more from The Blog Channel
Subscribe to get the latest posts sent to your email.