What is Mediavine Uplift?

Mediavine Uplift is a specialized program that supports diverse, underrepresented publishers by connecting them with advertisers focused on equity-driven campaigns. Through this initiative, Mediavine helps publishers from marginalized communities—including AAPI-owned, Black-owned, LGBTQIA+-owned, and woman-owned sites—gain access to advertising opportunities that align with diversity, equity, and inclusion (DEI) efforts.

How Uplift Works

Publishers can opt into Uplift through their Mediavine dashboard, where they self-identify their business type. This identification enables them to participate in the Uplift marketplace, which prioritizes ad dollars toward diverse-owned sites. Mediavine also collaborates with Sertify to certify these publishers, giving advertisers confidence that their investments genuinely support diverse voices.

Why Uplift Matters

The Uplift marketplace plays an important role in facilitating equitable media representation by matching advertisers with publishers from marginalized backgrounds. In 2023 alone, over $14 million in ad spending was allocated to these websites through Uplift. Mediavine represents 77% of websites benefiting from DEI-focused ad budgets, as verified by a Jounce Media report, highlighting the initiative’s significant impact on driving inclusivity in digital media.

How to Get Started

Publishers interested in participating can enable Uplift directly through their Mediavine dashboard by filling out the necessary information. Certification through Sertify provides additional opportunities, helping publishers attract more ad campaigns while ensuring advertiser transparency and alignment with DEI goals.

For more information on Uplift, visit Mediavine’s official page or check the detailed guide on the Mediavine Help Center.