When you create a website on Squarespace, it is important to know the difference between a page and a blog. This will help you choose the best format for your needs. Both options serve specific purposes, and depending on your content goals, one might suit you better. In this article, we’ll look at both pages and blogs to learn which one is the right choice for you.
What is a Squarespace Page?
A Squarespace page is a static part of your website designed to display unchanging content. Pages are ideal for information that doesn’t need frequent updates, such as your About, Contact, Portfolio, or Services sections. You can use various layout options, such as galleries, grids, and blocks, to structure your content beautifully.
Pages such as a portfolio or company overview are perfect for showcasing evergreen content that remains relevant over time. Evergreen content stays relevant and useful to readers for a long time.
It does not depend on trends or seasons. It covers topics that don’t quickly become outdated and continue attracting traffic consistently. Examples include “how-to” guides, FAQs, or general informative posts.
They also provide a significant degree of personalization via blocks, simplifying the management of your site’s aesthetics.
What is a Squarespace Blog?
A Squarespace blog, on the other hand, is dynamic and constantly updated. Blogs are best for regularly published content like articles, news updates, and opinions.
The blog feature provides useful tools, including post-scheduling, tags, and SEO settings. These tools help manage and promote regular content more easily.
Blogs are incredibly helpful for increasing traffic and engagement over time. They let you create content that grows your audience naturally. This is possible because of features like sharing options and comment sections.
When to Use a Page vs a Blog
Choose a Page if:
- You display static content (e.g., company information, portfolio, contact details).
- Your content doesn’t require frequent updates.
- You want to customize designs with blocks for structure and visuals.
Choose a Blog if:
- You plan to publish frequent updates or articles.
- You want your content to rank on search engines over time (through SEO).
- You want options for tagging and audience engagement through comments.
SEO and Traffic Growth
You can optimize pages and blogs for search engines, but blogs usually perform better for SEO.
This happens because they update regularly, which search engines like Google prefer. Over time, a blog can become a significant traffic driver through keyword-rich posts and organic search rankings.
On the other hand, designers mainly create pages for clear information and basic SEO needs. This includes landing pages and service offerings.
Final Thoughts
Businesses or individuals who need a mixture of static and dynamic content should consider using both pages and blogs. Pages can hold important information that doesn’t change, while blogs keep your audience interested by providing new content regularly. If your main goal is to publish new information often, grow traffic, and connect with your audience, a blog is a better choice.
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