If you run a fishing blog, adding affiliate marketing to your revenue streams can be an excellent way to monetize your platform. Fishing is a hobby millions enjoy, and there’s a large market for gear, tackle, apparel, and even educational courses.
Partnering with the right fishing affiliate programs can provide your audience with quality products while earning you commissions. Win, win. Here’s a quick guide to the best fishing affiliate programs to consider.
1. Bass Pro Shops Affiliate Program
Bass Pro Shops is a household name in the fishing community. It offers a wide range of fishing gear, from rods and reels to tackle and accessories. They also carry outdoor apparel, boating equipment, and camping supplies, appealing to a broad outdoor audience.
- Commission: Up to 5%
- Cookie Duration: 14 days
- Why It’s Great: Bass Pro Shops is trusted and popular among anglers. With their frequent sales and wide product variety, you have ample content opportunities to create gear reviews, fishing guides, and holiday gift lists.
- Pros: Recognized brand, diverse product range, strong customer trust.
- Cons: Moderately competitive commission rate.
- Sign-Up Link: Bass Pro Shops Affiliate Program
- Apply with Impact or FlexOffers today.
2. Discount Tackle Affiliate Program
Discount Tackle is a leading online retailer offering a vast selection of fishing gear at discounted prices. They focus on providing anglers with quality products from popular brands, including fishing lures, lines, rods, reels, and accessories.
- Commission: 5% commission for content sites and 3% for coupon/deal sites
- Cookie Duration: 30 days
- Why It’s Great: Payout on 100% of the order total, strong conversion rate, dedicated customer base and no restrictions or reduced commissions on product categories or SKUs.
- Pros: Competitive commission rate, longer cookie duration, a wide range of branded fishing products.
- Cons: Niche-specific, so the best results come from blogs focusing on fishing and outdoor activities.
- Sign-Up Link: Discount Tackle Affiliate Program
3. FishUSA Affiliate Program
FishUSA offers a wide range of fishing gear, including rods, reels, lines, lures, and tackle, as well as boating equipment. They cater to various types of fishing, including freshwater, saltwater, fly fishing, and ice fishing.
- Commission: Up to 5%
- Cookie Duration: 30 days
- Why It’s Great: FishUSA is a dedicated fishing retailer with a diverse product range, making it an excellent affiliate partner for fishing blogs. The 30-day cookie duration also gives you ample time to convert visitors.
- Pros: Specialized fishing gear, longer cookie duration, good selection.
- Cons: Commission rate could be higher.
- Sign-Up Link: Apply via Avantlink or visit FishUSA Affiliate Program for more info.
4. Cabela’s Affiliate Program
Similar to Bass Pro Shops, Cabela’s is another major player in the outdoor and fishing retail market. They offer fishing gear, camping supplies, apparel, boating equipment, and hunting gear.
- Commission: Up to 5%
- Cookie Duration: 14 days
- Why It’s Great: Cabela’s has a reputation for quality products and outdoor expertise, making it a go-to choice for anglers of all levels. The diverse product range allows for flexibility in content creation, from fishing gear reviews to camping and boating guides.
- Pros: Recognized brand, high-quality gear, large product selection.
- Cons: Moderate commission rate.
- Sign-Up Link: Cabela’s Affiliate Program
5. Piscifun Affiliate Program
Piscifun is a relatively new name in the fishing world, focusing on providing affordable yet high-quality fishing reels, rods, and accessories. Their products are aimed at a wide range of anglers, from beginners to experienced fishers.
- Commission: 12%, AOV $75
- Cookie Duration: 30 days
- Why It’s Great: Piscifun’s higher commission rate is attractive, and the brand's reputation for affordability can appeal to budget-conscious anglers. They offer a variety of products that you can easily integrate into gear guides and reviews.
- Pros: High commission rate, affordable products, growing popularity.
- Cons: Lesser-known brand compared to market giants.
- Sign-Up Link: Piscifun Affiliate Program and ShareASale.
6. Rapala Affiliate Program
Rapala is a well-known brand that specializes in fishing lures, tools, and accessories. Their quality products are trusted by anglers worldwide, making them an ideal affiliate partner if your blog focuses on specialized fishing techniques or gear.
- Commission: Up to 10%
- Cookie Duration: 30 days
- Why It’s Great: Rapala’s high commission rate and strong brand reputation make it a great choice for fishing bloggers. You can create product reviews, tackle recommendations, and fishing technique guides featuring Rapala gear.
- Pros: High commission, strong brand reputation, niche-specific products.
- Cons: Limited to lures and accessories.
- Sign-Up Link: Rapala Affiliates
7. Enigma Fishing Affiliate Program
Enigma Fishing specializes in high-quality fishing rods and accessories designed by pro anglers. Their products cater to both serious tournament anglers and hobbyists who want top-tier equipment.
- Commission: Up to 20% on sales
- Cookie Duration: 30 days
- Why It’s Great: With a focus on quality and performance, Enigma Fishing appeals to anglers looking for professional-grade equipment. The 10% commission is also attractive, allowing you to earn a solid return from product recommendations.
- Pros: High commission, niche-specific products, longer cookie duration.
- Cons: Higher price range may limit some buyers.
- Affiliate Information Link: Enigma Fishing Affiliates
- Sign-Up Link: ShareASale
8. Boatsetter Affiliate Program
Boatsetter is an online marketplace for boat rentals, making it easy for people to rent boats for fishing trips. This program is ideal for blogs that focus on boating, fishing charters, and outdoor adventures.
- Commission: Up to $30 per boat rental booking
- Cookie Duration: 30 days
- Why It’s Great: If your blog covers fishing trips, boating experiences, or fishing gear, recommending boat rentals can be a valuable resource for your audience. It provides an opportunity to earn a fixed commission per booking.
- Pros: High fixed commission, unique service offering, long cookie duration.
- Cons: Requires the audience to be interested in boat rentals, which is a more niche market.
- Sign-Up Link: Boatsetter Affiliate Program or Awin.
9. Forza Sports Affiliate Program
Forza Sports is an all-around sports retailer offering various products, including fishing equipment, outdoor gear, and sports apparel. Their product selection caters to a wide audience, including anglers.
- Commission: Up to 12%
- Cookie Duration: 30 days
- Why It’s Great: Forza Sports offers a broad range of products, allowing you to recommend not only fishing gear but also sports apparel and other outdoor essentials. The generous commission rate is a major plus.
- Pros: High commission rate, diverse product range, longer cookie duration.
- Cons: May not be as fishing-specific as other programs, but still offers related products.
- Sign-Up Link: ShareASale
10. Sportsman’s Guide Affiliate Program
Sportsman’s Guide is a comprehensive outdoor retailer selling everything from fishing gear, hunting equipment, and camping supplies to apparel and footwear. They cater to anglers, hunters, and outdoor enthusiasts.
- Commission: Up to 5% on sales
- Cookie Duration: 14 days
- Why It’s Great: Sportsman’s Guide’s extensive catalog allows you to promote a variety of outdoor and fishing gear, making it easy to create diverse content. Their frequent sales and members-only deals also give you promotional angles to attract your audience.
- Pros: Wide product range, frequent promotions, recognized outdoor brand.
- Cons: Moderate commission rate and shorter cookie duration compared to some niche-specific retailers.
- Sign-Up Link: Sportsman’s Guide Affiliate Program or via FlexOffers.
11. West Marine Affiliate Program
West Marine is a leading retailer in boating, fishing, and marine products. They offer a wide range of gear, including fishing rods, reels, lures, boating accessories, and electronics.
- Commission: 4% on sales
- Cookie Duration: 14 days
- Why It’s Great: West Marine is a one-stop shop for boating and fishing enthusiasts, offering everything you need for a day on the water. The variety of products makes it easy to integrate into blogs focused on boating and fishing.
- Pros: Trusted brand for boating and marine products, diverse inventory.
- Cons: Commission rate is on the lower side, with a relatively short cookie duration.
- Sign-Up Link: Partnerize or FlexOffers.
12. PHOOZY Affiliate Program
PHOOZY offers protective cases and gear for electronics like phones, tablets, and laptops, specifically designed to withstand extreme weather conditions. These products are ideal for anglers who need to protect their devices while on the water.
- Commission: 10% on sales
- Cookie Duration: 30 days
- Why It’s Great: As many anglers use their phones for navigation, weather updates, and photography, promoting PHOOZY’s protective gear makes sense. The 10% commission is generous, and their products cater to a niche need.
- Pros: High commission rate, unique product offering, longer cookie duration.
- Cons: Niche product category, primarily relevant to anglers concerned about protecting electronics.
- Sign-Up Link: PHOOZY Affiliate Program or ShareASale.
13. Columbia Sportswear Affiliate Program
Columbia Sportswear is known for high-quality outdoor apparel, footwear, and accessories suitable for various activities, including fishing. Their range includes fishing shirts, hats, jackets, and water-resistant gear.
- Commission: 10% on sales
- Cookie Duration: 21 days
- Why It’s Great: Columbia’s outdoor gear is trusted by anglers and outdoor enthusiasts, providing functional and stylish clothing suitable for different weather conditions. With their diverse product lineup, you can promote apparel for all fishing seasons.
- Pros: Trusted outdoor brand, wide range of fishing apparel, longer cookie duration.
- Cons: Commission rate is average.
- Sign-Up Link: Columbia Sportswear Affiliates or CJ Affiliates.
Conclusion
Adding some of these programs to your affiliate strategy provides a wide range of products to promote, from specialized fishing rods and reels to protective gear and boating rentals.
This variety allows you to cater to the unique needs of your audience, whether they’re professional anglers, casual weekend fishers, or boating enthusiasts.
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