When starting an email marketing campaign, finding the right tools is important for growing your audience, increasing conversions, and building relationships. Luckily, many free email marketing tools offer powerful features to help you get started. Here are the best free tools, with details on what each one offers, so you can choose the best option for your needs.
1. MailerLite
MailerLite is perfect for those who want an easy-to-use interface with great customization options. The free plan offers 1,000 subscribers and 12,000 emails per month, with access to advanced features like automation and landing pages.
- Best for: Bloggers and small business owners
- Key features: Easy-to-use editor, automation, A/B testing
- Limitations: Fewer templates compared to competitors
- Link to get started: MailerLite Free Plan
2. Mailchimp
Mailchimp is one of the most well-known email marketing platforms. The free plan is ideal for beginners, offering up to 500 contacts and 1,000 email sends per month. It includes a drag-and-drop email builder, basic automation, and audience segmentation.
- Best for: Small businesses and beginners
- Key features: Custom templates, automation, detailed analytics
- Limitations: 500 contact limit on the free plan
- Link to get started: Mailchimp Free Plan
3. Brevo
Brevo is a powerful tool offering free email marketing and SMS marketing. It’s one of the few platforms that provide unlimited contacts on its free plan, though it caps email sends at 300 per day.
- Best for: Advanced users and businesses looking for multi-channel marketing
- Key features: Unlimited contacts, email and SMS campaigns, advanced analytics
- Limitations: 300 emails per day limit
- Link to get started: Brevo Sign Up
4. Moosend
Moosend offers an excellent free plan that includes unlimited emails and up to 1,000 subscribers. It’s packed with useful features like automation workflows, landing pages, and reporting tools, making it a strong contender.
- Best for: E-commerce and agencies
- Key features: Automation, custom reporting, list segmentation
- Limitations: Limited support on the free plan
- Link to get started: Moosend Free Plan
5. Omnisend
For e-commerce businesses, Omnisend provides free email marketing with automation and SMS campaigns. Its free plan allows you to send up to 500 emails per month and 60 SMS messages, helping you drive customer engagement.
- Best for: E-commerce businesses
- Key features: Pre-built automation workflows, SMS integration, audience segmentation
- Limitations: Low email and SMS send limits on the free plan
- Link to get started: Omnisend Free Plan
6. HubSpot Free Email Marketing
HubSpot offers a free email marketing tool that's part of its robust CRM platform. You can manage up to 2,000 emails per month, with options for tracking and automation. Integration with HubSpot’s free CRM makes this a solid choice for businesses needing more comprehensive marketing tools.
- Best for: Businesses already using HubSpot’s CRM
- Key features: CRM integration, automation, detailed reporting
- Limitations: Limited email sends per month
- Link to get started: HubSpot Free Email Marketing
7. Benchmark Email
Benchmark Email offers a solid free plan with up to 500 subscribers and 3,500 emails per month. The drag-and-drop editor is simple to use, and the platform provides mobile-responsive templates, automation, and surveys.
- Best for: Beginners and businesses looking for mobile-friendly designs
- Key features: Mobile-responsive templates, drag-and-drop editor, surveys
- Limitations: Limited reporting and advanced features
- Link to get started: Benchmark Email Free Plan
8. Mailjet
Mailjet provides a free plan with unlimited contacts and up to 6,000 emails per month. It’s designed for fast-growing businesses and provides a range of collaborative features, making it easy for teams to work together on email campaigns.
- Best for: Teams and growing businesses
- Key features: Unlimited contacts, collaboration tools, real-time analytics
- Limitations: Basic templates and design options
- Link to get started: Mailjet Free Plan
9. Sender
Sender offers a free plan with 2,500 subscribers and up to 15,000 emails per month. This platform is known for its high deliverability and detailed reporting, making it a reliable option for marketers focused on performance.
- Best for: Marketers focused on deliverability
- Key features: High deliverability, detailed reports, segmentation
- Limitations: Fewer customization options for emails
- Link to get started: Sender Free Plan
10. Zoho Campaigns
Zoho Campaigns is an excellent choice for businesses that already use Zoho’s suite of products. The free plan allows up to 6,000 emails per month and offers plenty of automation options, template designs, and integrations with other Zoho apps.
- Best for: Zoho users and small businesses
- Key features: Automation, CRM integration, reporting
- Limitations: Limited subscribers and email sends
- Link to get started: Zoho Campaigns Free Plan
Final Thoughts
In the end, finding the right email marketing tool for your business depends on your specific needs. Some tools like MailerLite, Mailchimp and Brevo are great for beginners, while others like Moosend and Omnisend offer more advanced features for growing businesses.
Our last piece of advice would be to assess your audience size, campaign goals, and required features before choosing the best free plan. This will make a world of difference and sense later on.
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