GameStop Affiliate Program: Everything You Need to Know

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The GameStop affiliate program is a great opportunity for content creators, site owners, and gamers to earn commissions by promoting GameStop products. Here’s a breakdown of how the program works, the commission rates, how to get approved, and tips to make the most out of your affiliation.

What is the GameStop Affiliate Program?

The GameStop affiliate program allows you to earn a commission by driving sales through special affiliate links. Once approved, you can create links to various products on their website, including gaming consoles, video games, accessories, and collectibles.

How to Join the GameStop Affiliate Program

Visit the official GameStop affiliate program page and fill out the application. GameStop looks for websites that are aesthetically pleasing and free of offensive content.

Due to the high volume of applications for this affiliate program, the approval process might take some time. If you don’t hear back within a reasonable period, follow up with an email to rm-GameStopRANTeam@mail.rakuten.com.

Once approved, you will receive a variety of link types, including banners, product links, and search boxes. You can also create custom links, but GameStop needs to authorize them first.

    Commission Rates and How Much You Can Earn

    GameStop’s affiliate program has a tiered commission structure that depends on the product category. Here’s a breakdown:

    Percentage of Sale (Last Click):

    • 2% Base Commission for most products.
    • 0% Commission for consoles, hardware, gift cards, clothes, electronics, home goods, PC gaming, toys, and certain SKUs like clearance items.
    • 0.5% Commission for memory products.
    • 1% Commission for video games.
    • 3% Commission for amiibo, collectibles, gaming accessories, virtual reality, and trading cards.
    • 7% Commission for controllers, digital subscriptions, and pre-owned and refurbished products.

    Per Action or Item:

    • $0.00 Base Commission for most products.
    • $5.00 for specific products under the “PUR SKUS” list.

    After joining the program, you will get access to various link types to promote GameStop products:

    • Banners: Eye-catching promotional banners to place on your website.
    • Text Links: Simple links that fit seamlessly into your content.
    • Product Links: Direct links to specific products which work well for product reviews or recommendations.
    • Search Boxes and Storefronts: Interactive tools to help your audience explore GameStop’s offerings.

    If you need more, you can also create your own custom links, but GameStop requires authorization before you use them.

    Tips for Success

    To maximize your earnings, we recommend promoting items that fall into the higher commission categories, such as controllers, digital subscriptions, and pre-owned products, if you want to succeed with this program.

    Another tip is to share GameStop’s latest deals and offers on your website or social media to attract clicks and conversions. That is one of the best strategies you can implement on your site and through the people you know or have contact with daily.

    Lastly, experiment with various link types (banners, text links, etc.) to see which perform best for your audience. Doing this lets you figure out what works best for your site.


      Frequently Asked Questions

      1. How much does the GameStop affiliate program pay?

      • Commissions range from 0% to 7%, depending on the product category. For example, digital subscriptions and controllers offer a 7% commission, while most products have a base rate of 2%. Specific actions can earn a flat $5.00 per item.

      2. How are payments processed?

      • Payments are managed through the affiliate network GameStop partners with, typically Rakuten. The payment schedule and method depend on the network’s terms.
      • Yes, but you need to get authorization from GameStop before using any custom links.

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